24karats is a contemporary jewellery brand that converts traditional Indian crafts into distinctive and meaningful jewellery, making it more relevant for the modern maverick. We design and create jewellery for people who ‘Choose Happy’. Who wholeheartedly embrace the different sides of their personality and celebrate the little things that make them unique and special. With 24karats jewellery, we strive to create a timeless and emotional connection with our customers, to create pieces that are reminiscent of happy memories or special milestones of their lives. For us, jewellery is not just an accessory you find pretty- it always means something. If we can bring a smile to our customers’ face or create a unique accessory which becomes their special, favorite item that is loved and cherished over the years, we believe we’ve done our job well.